In the inaugural year, a full media program will be executed. Onsite, the content team will include photographers, videographers, internal writer/journalists, social media team, and experienced PR managers. SHERŌS RALLY will deliver daily updates to a large media database, social media updates, opt-in newsletters, and periodic live content. Emirates-based journalists will be invited to attend.

SHERŌS RALLY has partnered video, television and distribution company ICARUS Sports to:

// Film and distribute daily video updates and SHERŌS news to an extensive digital news network

// Distribute video news releases to over 200 press outlets including Sky, Fox Sports, Reuters +++

// Feature SHERŌS RALLY in the global motorsports TV show Gearing Up

// Distribute SHERŌS RALLY to inflight entertainment outlets

// Distribute a 10:00 documentary on the SHERŌS RALLY