What we've done. What we are doing. What's next.

• Incorporated Mapbox across the board
• Used Mapbox in ways that people can understand
• Used Mapbox when other solutions have been in order, because we know Mapbox is moving to the right solutions, hiring the right people.
• Worked proactively to “sell” Mapbox & build brand awareness at every turn.
• Reached out to auto companies (& others) to talk about specifically about Mapbox.

Fiat Chrysler - Jeep/Ram/Dodge/Alfa Romeo/Mopar -

PR/Marketing/Media launches

Honda - Engineering

Nissan - PR/Marketing/Product Management

Rolls Royce

Bentley - Engineering

Ford - PR

Iridium

Fox

• Given the premium vehicle branding location when other companies have spent substantially more .
• Developed and distributed videos that are on message.
• Over-delivered on sponsorship deliverables.
• Working with key video/live team (new members) for options to thread Mapbox in in more innovative ways.

• The problem - people need an actual product to imagine the possible.
• They “sort of get it” but need to interact with it on a more real level, spend time with “it.”
• Dreamers, schemers, decision makers, companies (not just tech geeks and programmers) need to tangibly connect with data visualization. Understand that you don’t have to be a tech company to utlize and deploy great tech beyond operational software and a website.

Why Mapbox? The toolkit / the possibilities / the advantage / the people

We currently have live vehicle tracking with YB Tracking & Iridium. But…

The Mapbox product we are building is real-time sensor data served via map & data dashboard.

• The Rebelle is the longest competitive off-road rally in the U.S.
• It is designed as a competition AND a proving ground.
• This product authentically supports the proving ground claim.
• Very few opportunities exist for manufacturers to cover this much variability so quickly in:

terrain / temperature / altitude /vehicle demands

• Can be public facing, or internal/company use only
• Manufacturers need this!
• OEMs miss key opportunities to collect data.
• Empowers OEMs to gain real time information while sitting across the globe following their vehicles.
• Engineers can gain valuable testing data, error/failure data, etc.
• Forward facing option allows for followers to geek out in real time. (Parameters can include dozens of options from emissions, mpg, engine load, vehicle temps, ambient air temp, speed, etc.)
• In 2018 Honda and Nissan confirmed this information would have helped them troubleshoot & understand issues with loss of all-wheel drive & air suspension failure.
• F1 and closed track racing utilizes vehicle information to make on track changes and strategic racing decision. However, these vehicles are in controlled environments/surfaces, and are not the vehicles consumers are buying.

Sensor product (OBD-II connected)

Map

Data dashboard

Database

Webpage

RMDV

• Onsite media - Invite key auto journalist(s) to the Rebelle to cover the tech/Mapbox story.
• Curated video - Build the video documenting the development.
• Live from the rally
• Mapbox vehicles that show public facing data in one of the maps (emissions/mpg/temperatures/engine load/ambient air temp/altitude+++)
• excellent way for Mapbox to circulate the story to car companies/fleet mgmt.
• Either one OEM or multiple
• Who / What / Why / How / Why aren’t you?
• Press initiative - Cnet has asked for exclusive story. Jalopnik is 1st choice.

Cnet (Rolls Royce)

Jalopnik

Autoweek

Racer

Expedition Portal

Road & Track / Automobile / MotorTrend

Narrative / Tracking Map

“How to follow” pre-video - presented by Mapbox

Stronger branding on the tracking page

Partner and media promotion to “Follow”

Press release

• Expanding the brand, fulfilling the vision
• Vehicle data visualization platform
• Expanded video & webcasting
• New partnerships
• Expanded OEM involvement

Honda - 3 vehicles

Nissan - 2 vehicles

Rolls Royce

Fiat Chrysler brands

(Discussions - Kia, VW, Porsche+++)

• Expanded media & tech staff
• Electrified Class - proving ground for non-combustion engines
• Women in STEM initiative
• New Form Entertainment - scripted television series development
• Podcast launch